Team up with NHL Alumni in the fight against Alzheimer's disease November 13–15, 2015
Fundraising Coach
Why Fundraise?

Currently, 70,000 British Columbians are living with Alzheimer’s disease or another form of dementia. With an aging population, this figure is due to double by 2038. However, if we act now, there is hope for better care and support as well as research for an eventual cure. Your fundraising is crucial to the Alzheimer Society of B.C.’s ability to offer continued support services, education and information resources to families impacted by dementia. And while you’re hard at work on supporting a great cause, you’ll be improving your position in the draft.


There are many rewards for your committed fundraising. In 2014, they included:

  • The Gordie Howe Trophy for the Top Individual Fundraiser.
  • An Autographed NHL Jersey for the #1 Fundraising Goalie.
  • First draft pick for the Top Fundraising Team.
Key Things to Remember
  1. Start with a clear fundraising plan. Have an idea of how much you want to fundraise and how you will reach your target.
  2. The more you ask people to donate, the easier asking gets. Once you have developed a strong story about why you are asking for the donation, and feel confident, people will be more likely to respond.
  3. Do not discount anyone within your circle of influence. You never know who Alzheimer’s disease has touched. If you are passionate about your commitment to fundraising, your prospective supporters will see this and be inspired to donate.

Social Media is an effective and convenient way to let your network know about your participation in this important event, so don’t forget to share your Hockey journey on Facebook and Twitter.

Remember to tag the Alzheimer Society of B.C. in your posts and use the event hashtag:

Facebook: AlzheimerBC
Twitter: @AlzheimerBC
Instagram: @AlzheimerBC

Event Hashtag: #hockeyforalzheimers

Importantly, don’t forget to add your fundraising link to each post. This link can be quite long, so it’s important to shrink down. You can do this easily at

We have some drafted social media posts you can use.

E-Mail Ideas

E-mail is a fantastic way to let your contacts know about your participation is the Scotiabank Hockey for Alzheimer’s tournament.

  • Add your fundraising link to your personal and (if your organization permits) work e-mail signature, so that your contacts are constantly reminded of your endeavor.
  • Tell your personal story. How have you been affected by Alzheimer’s disease or other dementias? Make an emotive connection with the cause.
  • Why do you want to play in the tournament? Did you grow up playing the sport? Is there a particular NHL hero of yours playing this year? Let your readers know about your passion.
  • Add photographs. A photo is worth a thousand words. If there is a person you are playing in memory of, add their photo to your fundraising page. If you grew up playing ice-hockey, add a childhood photo of yourself in uniform.
  • Update your progress. Don’t be afraid to send out multiple e-mails during the course of the tournament. Send one to let your contacts know when you first sign-up and then send updates on your training and fundraising efforts. Remember that fundraising is still open after the tournament, so remember to send an event wrap-up appeal.
  • Remind supporters that if they make a donation of over $100, they will receive a tournament pass to watch you – and the NHL alumni – in action!
Dementia Facts
  • Alzheimer’s disease is a fatal, degenerative disease that destroys brain cells.
  • Alzheimer’s disease is not a normal part of aging.
  • Someone in Canada develops a form of dementia every five minutes.
  • In B.C. more than 70,000 people are living with dementia.
  • Nearly 10,000 people in B.C. under the age of 65 are living with dementia.
  • The causes and cure for Alzheimer’s disease and other dementias are not known.
  • Hours of unpaid care provided annually by families for people with dementia in British Columbia is estimated at 33.1 million hours.
  • 10,000 of British Columbians living with Alzheimer’s disease or another form of dementia are under the age of 65.
  • For more information, please visit